LEGO and Pokémon Partnership Announced
The LEGO Group and The Pokémon Company International revealed that a new multi-year partnership will be bringing the world of LEGO and Pokémon to life brick by brick in 2026. An "electrifying" trailer was also released on the official Pokémon YouTube:
The LEGO Group and The Pokémon Company International have a shared history and mission of pushing the boundaries of social play. The Pokémon website further describes the partnership:
"Since the debut of the Pokémon franchise, fans have dreamed of becoming Pokémon Trainers, and now they can take that experience even further... one brick at a time. This new partnership will bring the world of Pokémon to life in entirely new ways, allowing fans to build beloved Pokémon in LEGO brick form."
Julia Goldin, Chief Product and Marketing Officer of the LEGO Group, also shared her thoughts on the partnership:
"We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Meanwhile, Gaku Susai, the Chief Product and Experience Officer at The Pokémon Company International added:
“The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand. Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”
Following the LEGO x Netflix's ONE PIECE collaboration announcement, the LEGO Group will be bringing another beloved title to life through bricks. Fans can look forward to brand-new play experiences that will delight both new and existing fans alike. For more information, visit the official LEGO and Pokémon websites.
Pokémon is a Japanese media franchise consisting of video games, animated TV series, films, trading card games, and many more. It was launched in 1996 and has become one of the most popular children’s entertainment in the world. The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia.
LEGO is a line of construction toys that was founded in 1932 by Ole Kirk Kristiansen in Billund, Denmark. The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play, allowing children and fans to build and rebuild anything they can imagine through LEGO Bricks. The name is derived from the two Danish words LEg GOdt, which mean “Play Well”.
Source: The Pokemon Company International
©2025 The LEGO Group
©2025 Pokémon / Nintendo / Creatures / GAME FREAK.
